On Monday, the Daily Post asked the question:
Yesterday, in Part I of Why That Sucky Blog That Sucks Has More Followers Than You Do, I made you all quite a bit paranoid about the readers of your blog by explaining the reasons why people Like/Follow your posts. Armed with that knowledge, how can we explain the fact that the dumb post that stupid blogger wrote about his dinner at Applebee’s where his wife ordered this dish and he ordered that dish and that was it, goddammit, they didn’t even take pictures of the food, and not one thing happened that was memorable, let alone bloggable, and I just wasted ten minutes of my life reading that post and now oh my God how did this post get 114 Likes and 278 Comments???????
And yet there are 114 Likes and 278 Comments.
I consider myself to be a member of the Seinfeld School of Blogging, meaning I blog about nothing, so in and of itself a dinner at Applebee’s isn’t automatically disqualified as material for a blog post. In fact, I envision a future post on this blog about dinner at Applebee’s, because I’ve eaten there (unfortunately), and I’ve rather a lot to say about the experience. I consider myself to be a bit of a gourmand (or at least a foodie. Or at least a person who eats), but I’ve decided I’m an abject failure as mother because my daughter wants to go to Applebee’s for her birthday because it’s her favorite. I blame her father. His favorite restaurant is Red Robin.
My point is, I don’t think it’s the content of an individual blog post that attracts Likes and Followers, which is why we so often see craptacular posts get a zillion Likes while our best work is ignored. Think about it. Isn’t there a post on your blog that got a ridiculous amount of Likes for no reason that you can fathom? Here’s mine: What If You Had to Marry the First Person You Had Sex With.
Instead, I think we can attribute these mega-Like posts to the following:
- The Lemming Like/Follow: A blog is Liked/Followed because other people are Liking/Following. When I first started blogging, I remember following a blogger for the simple reason that she had 1400 followers and I thought, “Wow! She must be good to have so many people following her!” so I started following her. It turned out she is an absolute psycho, and my original reason for following has morphed into something else (see: Trainwreck Like/Follow).
- The Catch 22 Like/Follow: Similar to the Lemming Like/Follow but it also works in the reverse. Your blog gets Likes/Follows because it has Likes/Follows and it also doesn’t get Likes/Follows because it doesn’t have Likes/Follows.
- The Social Like/Follow: Packs of bloggers who roam WordPress in gangs and Like one another’s posts because they’re
mafiosifriends. I actually should do more of this, but I just can’t bring myself to Like that awful post you wrote about Applebee’s. You’re better than that. Really.
- The Are They Fucking? Like/Follow: I’ll confess that there are at least a dozen bloggers I follow because I think they’re having affairs with one another (they aren’t. Well, they probably aren’t. I mean, they couldn’t be, could they?)
- The Trainwreck Like/Follow: The posts on these blogs are just so bizarre that you can’t look away. This explains every single Like/Follow on Do Not Get Sick in the Sink, Please.
- The Freshly Pressed Like/Follow: The least valuable Like/Follow, it’s the result of WordPress editors using the random filter (which is no filter at all!) on all the gazillion blog posts published each day. I’ve been Freshly Pressed twice and while it does give a momentary spike to your stats, you’re left having to respond to a shitload of comments like this: “Your blog is very nice. Can you please come over to my blog and follow me?”
So there you have it. Those are the reasons Why That Sucky Blog That Sucks Has More Followers Than You Do. I wonder if WordPress has any more questions for me to answer . . .
You can join me in mocking Applebee’s with images, like the one in this post, from their media page, Applebee’s newsroom.